Commercials. They come and they go.
The Wide World of Advertising. Branding. Marketing. We are all swept up in it… whether we want to be or not. If you watch TV, listen to the radio, clickety-clack on the internet, get email, use Social Media, and on… you are in the midst of the Advertising Game.
I will never understand it.
They create great schematics. They come up with plans and schemes, strategies and ideas. Biff in R& D has a new proposal. Kip in Trending Statistics has a new proposition. And Ted…. in accounting has a completely different suggestion. Whoa Nellie, Whoa.. There are action points and projects and systems of method & stratagem.
It is all about the big money…. I will tell you. And. There are a lot of big dollars in our hot little hands at stake. Not necessarily yours and mine … but the masses of consumers… here, there and everywhere.
What I don’t understand… really… is why things come and go?
I miss Mr. Whipple and his little toilet paper squeezing fetish. I also yearn to see the Imperial Margarine guy… getting his crown.
Madge doesn’t soak in it anymore. Dag nab it.
What the heck ever happened to the warm and fuzzy moments of the Cotton Commercials?
What about the long nostalgic walks down the long hallway in the Lifesaver Commercials? Wasn’t everything… a “Lifesaver Moment”?
Today… the commercial are cool and sleek… vogue and hip. They all sound like the music from Juno. Or Sex in the City.
Don’t get me wrong. I think today’s commercials are as snappy as they get. Like Mini-Series. But when the Quaker-Oat-Dude used to wink and smile… I felt a REAL connection. Like I could really put my “Quaker” on…. and feel totally good about it.
I just get a little wistful and sentimental sometimes… you will have to excuse me. Every time I buy tuna… which is pretty often… I shed a little tear for Charlie. He had his 15 minutes of fame. And now he is just some schmuck of a fish on the front of a tuna can. Let’s not even mention the Chicken of the Sea Mermaid. I think she is in a home for unwed mothers… these days.
And the Frito Bandito? Deported. He was an illegal immigrant. I mean… nothing else is made in the U.S.A. So what is the big deal about Bandito?
I will never understand it all. I think I will just go put on a cotton sweater and do some dishes in Palmolive. When all else fails… I’ll hug a roll of toilet paper.
“One man’s uplift is another man’s sentimental hooey.” Josh Radnor











