Well looky here.
Today is my great aunt Rosa’s birthday.
She was ahead of her time, indeed. She landed a job with Procter and Gamble down in Cincinnati, back in the late 1800s.
Growing up… she always came up with a catchy phrase or saying…. for this or that. Apparently, that characteristic stayed with her through adulthood.
Yep. She worked in the advertising department at P&G. The only woman in that office.
As a matter of fact… with their Ivory Soap push… (P&G’s first big product)… she hit the phrase “It Floats”
Simple. Yet to the point. They expanded on it in many ways. Like…. “The top of the water is your soap-holder when you bathe with Ivory. It Floats.”
She also thought up… “If you want really good soap, you have to raise the bar.”
That one didn’t fly quite as well.
But this one…. “You will bubble your money when you buy Ivory.”
Oh yeah. That’s cooking with Crisco, I’ll tell you.
Happy Birthday Rosa. Not only could you make a pitch…… you also knew how to lye.
“Creativity makes a leap, then looks to see where it is.” – Mason Cooley
You can tell that Grandma was a city girl…with her “bobbed” haircut. Do you know who any of the other people are besides Rosa and their mother? I assume that’s mom in the bonnet. Grandma is the only one not looking at the camera…she’s looking at her daughter. I find that interesting.
I am pretty sure Bertha is sitting right next to Regina. On Regina’s right is their Mom, Kathryn Staugler. The woman with the glasses is Aunt Mary Josephine, Mom’s favorite (Oakwood Maid). I am pretty sure Carl is standing, with striped tie. John is sitting. The two girls on the far left of the photo, might be Christine, and Agatha. Maybe.
Love you Eddie.
Mom is looking sooo cute and feisty. I always called Aunt Rose, Aunt Rose. Never knew her name was Rosa. You really had H going, thinking that she did create that phrase “it floats.” but was any of it true? did she work at P & G?? your uncertain and gullible sis.